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Becoming a florist

So I am definitely not an expert in this field. I started my florist career in my 30's and therefore have not gone down the most traditional career road. How did I get here? I originally trained as an Early Years Teacher, but then decided to work in mental health for 7 years. Whilst working in mental health I completed a City and Guilds at Easton College. I then wanted to start up my business, but at that time I was so worried about my mortgage (Ironic that it was only £450 back then). And I just didn't have the confidence to do a business. I then ended up working for the Emergency Services for 5 years. However I then had a life changing event, which led to me to re-evaluate my life. I then completed a floristry diploma and decided I was going to do what I should have done in my early 20's and set up my business.

Even though I have my business, having trained as a teacher I am aware of the importance of CPD and therefore I am passionate about continued learning and researching new trends etc. There's always something new to learn and I think it's so important to keep evolving and developing my craft.

There are no qualifications required to becoming a florist and personally I do not think this is important. What I think is important is having a creative mind and a strong eye for detail, a passion for the subject and a constant desire to learn, develop and research. I think creating art can be learned but I think there needs to be an innate passion and awareness of what looks good (if that makes sense, lol).

Here are some tips of becoming a florist:

  1. Research the Profession: Before diving in, learn more about the floristry profession. Understand the duties, skills required, and the demands of the job.

  2. Education: While formal education isn't required, it can be beneficial. Consider taking courses in floral design, horticulture, or related fields at College. We are so blessed in Norfolk that we have a fantastic college called Easton College, that does specific floristry training. Floristry courses will teach you the fundamentals of floral arrangement, flower care, and business management.

  3. Gain Experience: Practical experience is crucial in floristry. Look for internships, apprenticeships, or volunteer at a local florist to help gain practical skills.

  4. Develop Skills: As a florist, you'll need to develop a range of skills including floral arrangement, flower selection, colour theory, customer service, and basic business management. YouTube can be a great resource to help learn techniques. Follow experienced florist video's to help learn new skills.

  5. Build a Portfolio: Create a portfolio showcasing your floral arrangements and designs. Include high-quality photographs of your work to demonstrate your skills and style to potential clients or employers.

  6. Network: Networking is essential in the floral industry. Attend industry events, workshops, and trade shows to connect with other florists, suppliers, and potential clients. Consider joining your local flower club to learn from others.

  7. Social Media: Use Facebook and Instagram to showcase your work. If you feel uncomfortable with social media and computer bits in general, see if you can enrol on a course. Sometimes local libraries can offer support. Or there are organisations such as Digital Boost and Enterprise Nation that offer various workshops and mentorship to help.

  8. Stay Updated: The floral industry is constantly evolving, so it's important to stay updated on current trends, techniques, and technologies. Attend workshops, seminars, and continuing education courses to expand your knowledge and skills.

Do reach out to other florists and speak to them and ask questions. You may get some florists more open than others, therefore you could try and reach out to florists in other counties, that may be more open if they think you're not going to set up a business down the road from them, lol.

Lastly keep going and keep dreaming. I wish I had the confidence to start my business years ago, but I am a strong believer that things happen for a reason. Don't let little knock backs keep you from achieving your floral dreams! There is help out there, sometimes you just have to try and find your tribe and your cheerleaders!

Thank you for reading and keep reaching for the stars or flowers in this case!

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